They made people thing the things they have became useless and for that they buy the new things. For example when the phones comes out everyone buys it, then a new one with a single change came out after 4 months. Making people want it and not knowing that is the same thing but for example with long-lasting battery.
We are getting on an era where the consumerism had became in a epidemic. Where it had became a global problem. The new things became old when you get it out of the store where you buy it. Planned obsolescence had been used in almost all companies, for them to make more money.
(Image taken from:The-Lightbulb-Conspiracy.jpg)
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